For years, saving money has been at the heart of PiggyVest’s appeal to Nigerians looking for a simpler way to manage their finances. But as the rising cost of living continues to squeeze household budgets, the fintech is changing its approach.
PiggyVest is now placing greater emphasis on helping users improve their earning capacity, recognising that saving becomes increasingly difficult when incomes fail to keep pace with everyday expenses.
The company revealed the shift at its 2026 Open House, held at the National Theatre in Lagos under the theme “The Future of Wealth is Here.” The event offered a glimpse into how PiggyVest plans to respond to changing financial realities among Nigerian households.
Rather than focusing only on how people can save more, the company says its next phase will also explore how users can access opportunities that could help them earn more.
PiggyVest Sees a Change in Saving Behaviour
Joshua Chibueze, co-founder and Chief Marketing Officer of PiggyTech Global, said PiggyVest has continued to attract more users, but the rate at which customers save has declined.
The contrast points to a broader challenge facing households: having access to a savings platform does not necessarily mean people have enough disposable income to put money aside.
As prices rise and household expenses take up a larger share of earnings, many Nigerians are being forced to rethink how they manage their finances. For some, the challenge is no longer simply developing better saving habits but finding ways to increase the amount of money coming into the household.
Chibueze said this changing reality is influencing PiggyVest’s strategy.
According to him, the company intends to put more attention on financial education while connecting users with opportunities that could potentially improve their income.
The shift represents a broader view of personal finance. Saving remains important, but the company increasingly sees earning power as another crucial part of building financial security.
Why Earning More Is Becoming Part of the Conversation
Traditional financial advice often encourages people to spend less and save more. But that approach becomes harder to follow when disposable income is already under pressure.
PiggyVest’s new direction acknowledges that there are limits to how much households can save when most of their earnings are being consumed by essential expenses.
Chibueze said the company wants to expose its users to opportunities that can help them increase their earnings, alongside providing financial education.
The idea is not to abandon saving. Instead, PiggyVest appears to be broadening its approach by looking at both sides of the household balance sheet: how much people earn and how effectively they manage what they have.
That could become increasingly relevant as Nigerians navigate higher living costs and changing household financial priorities.
Only 6% Say They Are Satisfied With Their Finances
Odunayo Eweniyi, co-founder of PiggyVest, pointed to findings from a savings report conducted by the company to illustrate the scale of the challenge.
The report found that just 6 per cent of respondents said they were satisfied with their financial situation.
The figure highlights the financial pressure many people are experiencing and reinforces the importance of financial planning, even when there is not much money left after covering basic needs.
Eweniyi encouraged Nigerians to make saving a consistent habit regardless of the amount involved.
Her message was that financial planning should not be reserved for periods when people are earning significantly more. Instead, it should become part of everyday financial behaviour.
For someone with limited disposable income, that could mean starting with small amounts rather than waiting until a larger sum becomes available.
The approach reflects one of PiggyVest’s long-standing principles: making financial tools accessible to people at different stages of their financial journeys.
PiggyVest Is Also Rebuilding Its App
The company’s strategy is being accompanied by a major redesign of its digital platform.
Somtochukwu Ifezue, co-founder and Chief Executive Officer of PiggyVest, said the company has rebuilt its application as it prepares for its next phase of growth.
The redesigned platform introduces features aimed at expanding the ways households can use the service. Among the additions are joint accounts and children’s accounts, allowing the platform to serve financial needs beyond an individual user’s savings.
PiggyVest has also revamped its investment offering, with the aim of making it more robust and easier for customers to use.
The changes suggest that the company wants to evolve from being primarily associated with individual savings into a broader financial platform that can support different members and needs within a household.
That is a significant change in scope for a company that built its reputation around encouraging Nigerians to save.
From Individual Savings to Household Wealth
Ifezue said PiggyVest is seeking to position itself as a broader financial platform for households rather than simply an individual savings application.
That ambition is reflected in the addition of joint and children’s accounts and the company’s renewed focus on investment.
The underlying idea is straightforward: financial planning often extends beyond one person’s finances.
Families may need to save for education, manage shared expenses, build investments or establish financial habits for younger members. A platform that can accommodate those needs could play a different role from a service focused exclusively on individual savings.
PiggyVest’s new direction therefore appears to place greater emphasis on the entire financial journey, from putting aside small amounts to investing and exploring ways to improve household income.
Encouraging Nigerians to Start Small
Another part of the strategy is encouraging Nigerians to begin their financial journeys with whatever amount they can reasonably afford.
Ifezue said the company wants people to recognise that they do not necessarily need a large amount of money before they can begin saving or investing.
This emphasis on starting small is particularly relevant in an environment where disposable incomes are under pressure. For many households, waiting until there is a substantial amount of spare cash could mean never getting started at all.
Consistent contributions, even when relatively modest, can form the foundation of a longer-term financial plan.
At the same time, the company’s renewed focus on earning opportunities suggests that PiggyVest sees financial progress as involving more than simply setting aside a percentage of existing income.
How PiggyVest Views Investment
PiggyVest also sees its investment products as a way of connecting household savings with productive activity in Nigeria’s economy.
Ifezue noted that users can invest in instruments including commercial papers and debt notes issued by local companies.
In this model, money saved by individuals can also serve as a source of funding for businesses and other productive activities.
The investment side of the platform is therefore becoming an increasingly important part of PiggyVest’s broader financial strategy. By making investment products easier to access and use, the company hopes to encourage more Nigerians to participate in financial markets through its platform.
For users, this represents a move beyond simply keeping money aside toward considering how savings can potentially be deployed through investment products.
What Comes Next for PiggyVest?
PiggyVest’s latest strategy reflects a changing financial environment in which saving alone may not address all the pressures facing households.
The company continues to encourage consistent saving and financial planning, but it is also placing greater emphasis on financial education, investment and opportunities that could help users increase their earning capacity.
The redesigned app, new account types and revamped investment products form part of that broader transition.
Ultimately, PiggyVest’s next chapter appears to be about building a more comprehensive financial platform—one that follows users beyond the simple act of saving and into the wider questions of earning, investing and managing household wealth.
As Nigerians continue to contend with pressure on disposable incomes, the fintech’s message is becoming broader: building financial security is not only about finding ways to save more. It can also involve finding ways to earn more, plan better and make existing money work more effectively.
